E-Commerce sites are usually behemoths. Usually content is king, but in e-Commerce, the copy is a forgotten son plugging away against Claudius (or Scar, depending on whether you’re a Shakespeare person or Disney).

The hardest way is not always the best. Apply that to your average enterprise, e-Commerce site (along with some knowledge that doesn’t come in a fortune cookie), and you come out with a workable content strategy.

Website Content

While online shopping has become a common activity for many consumers, there is still an element of trust that needs to be reinforced. There are two types of web pages that add credibility to your online store: informational content and motivational content. Informational web pages tell your customers about your return policy, shipping options, terms of use, and other basic facts. Motivational web content helps create a bond with your client by explaining your company’s history, team, events and generally conveying your brand’s personality. Our writers have experience in writing compelling ecommerce website content that matches your brand’s identity.

Product Descriptions

Unique content is crucial for writing product descriptions. If you copy the supplier’s description directly onto your site, you’ll risk being penalized for duplicate content by Google, essentially destroying your search engine rankings. Our writers will write unique content for your product descriptions that are both SEO-friendly and appealing to customers.

Content Marketing and Support Materials

A supporting content marketing strategy can set you apart from competitors and build lasting relationships with your clients. Detailed blog posts can build your brand personality while improving your SEO and how-to articles can increase you conversions significantly.

Our platform makes it easy to order a series of articles for your online store or you can use our content marketing services to completely hand off your content strategy and execution to TextMaster.

eCommerce SEO Content

Your online store’s web content needs to be engaging and convincing, but also optimized for search engines. Our writers will ensure that all your content (general web pages, product descriptions and supporting content marketing pieces) is written to rank well for relevant keywords.

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