Data Analysis and Research
Data Analysis and Research
Most of the participants will become users of market research rather than specialists in research, thus the course will emphasize research as an aid to management decision making.
Core objective of this course is, to foster a primary level ability to develop, execute and interpret market research.Contents of Training:
Module 1
Table Interpretation
Generating Graph
Drawing Conclusion
Assignment: Writing a summary on the given tables
Module 2
Questionnaire Development
Coding & Retranslation
Introduction to Analysis software
Analysis & Data Entry
Generating Data Tables
Descriptive Analysis, Correlation, Trend Analysis & Regression
Module 3
MR Brief / Drafting the problem
Sample size selection
Defining Target Respondents by Demo Variables
Sampling Technique
Module 4
Types of MR (Quanti-Quali)
Some Common Market Research studies
Future of Market Research & Rise of Consumer Insight Industry
Question/ Answer Session